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"To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting."
-Sun Tzu |
The Art of War |
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Services on-demand > Web > |
Website assessment > |
Introduction |
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Tell us your opinion |
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We attach great significance to your personal opinion. We are always open for your opinions, suggestions, requests, questions and criticism. Thus, we would be pleased to hear from you. |
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 Contact us. |
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Internet Advertising in the Life Science & Nano context |
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Awareness, customers believes and expectations, brand equity, brand image, brand credibility, brand reputation, brand loyalty, sales volume, Company image, profit
ROI, growth, market supremacy. |
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 Background |
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How strong is the website of your Company as a marketing and sales tool? Is the website of your Company really maximizing your business? Does it accomplish effectively its mission? Was it developed according with the preferences of the managers, directors and staff of your Company or is it user-centered? |
These are all good questions that every executive and marketing manager needs to ask her or himself. Your Organization has access to traffic statistics and counters: you can know numerous important data about the visitors and their visit session (many of those data presented with hourly detail), such as the following: number of visits, number of page views, number of page views per visitor, number of new visitors and returning visitors, referring sources (direct, organic, referral), which keywords used the visitor to query search engines to find your website, the top entrance pages, the top exit pages, the top visited pages, the top visited pages by title, the city where they are coming from, the network location of each visit, the IP address of the visitor, the connection speed of the visitor, the browser and platform versions used by the visitor, if its computer was java enabled and which flash version had installed, the screen colors and screen resolution of the monitor used by the visitor. |
So what? The real question is: does your Company have an effective website? |
Companies can use someone from its own Human Capital or outsource third-party developers in order to develop its website. Whoever Companies select for its website development, it must be someone or a team who understands more than code, scripts and Web design: a solid marketing background is also required. |
Website development is not an IT issue: it is a Marketing issue. |
transADVANcis is very proud to offer its valuable global Clients the website assessment service on-demand. |
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| Our website assessment service on-demand - overview |
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Our website assessment service on-demand consists on the following: |
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we assess the entire website of your Company (every page) |
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we point out what is positive (between acceptable and excellent) |
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we point out what is negative (between to be improved and terrible) |
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we recommend directions for the next redesign or redevelopment (including more than one option, if possible or applicable) |
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The final work is a report having two versions: |
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a pdf version, which the customer can view on a computer screen, share with one or several teams of the Organization and present it in internal briefings. |
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a high quality printed version (one or more copies), with a high quality finishing, which the customer can have over its desk, and read as a classical report. |
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The final report will include several snapshots of pages of your website, illustrated with our legends about the positive and negative aspects. The final report will include also some snapshots and considerations about the positive and negative aspects of the websites of your some of your most direct competitors. |
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| Who can benefit from our website assessment service on-demand |
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If your Organization is looking for this type of service on-demand, please do not hesitate to contact us for details and a quote request. |
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| We invite you to view/download the following pdf flyers in order to learn more about our website assessment service on-demand and related topics. |
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Website assessment flyer |
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View/Download file |
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Flyer of the website assessment service on-demand offered by transADVANcis |
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| Last update: December 16, 2007, 4 pages |
(757 KB) |
| Introducing transADVANcis website assessment service on-demand. |
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Article |
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Published article at The Life Science Executive Exchange, by kind invitation: |
Branding in the World Wide Web through the Life science organization website: The first step for effective Internet advertising |
| Publication date: April 2, 2008, 27 pages |
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It is useless to spend resources on Internet advertising outside a Life science organization website, if the website itself is not representing the organization properly. Thus, appropriate branding on the World Wide Web through the life science organization website must be the very first step for an effective Internet advertising. |
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Website usability flyer |
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View/Download file |
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Website usability flyer |
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| Last update: February 1, 2007, 2 pages |
(76 KB) |
| The crucial and critical role of usability in website development. |
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