Who are your true competitors? What customer needs are you competing to satisfy? What are the similarities and differences between your competitors goals, strategies, products and services and yours? What are the strengths and weaknesses of each of your Company products/services, when compared with your competitors? What opportunities and threats is your Company facing, when compared with your competitors? What is your response? Better quality of products/services? Better support? Better sales forces? Better advertising? Better market segmentation? Better technical capabilities? More innovation? New market niches? |
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