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Competitive analysis

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Market Studies (Market Analysis)

Market Studies service on-demand.

Follow some details about the options available and methodology employed on our competitive analysis service on-demand. Since this service is on-demand, more options can be considered, according with the specific needs of our valuable global Clients.

Options available

Our competitive analysis service on-demand can be developed over two different approaches:

the most direct competitors (only) - the competitors considered the "best in class"

the overall competitive environment (including the most direct competitors) - establishment of different levels of competitiveness with a special emphasis for the most direct competitors

Approaches

Both options (the most direct competitors and the overall competitive environment) cover the 3 sequential major steps:
	identification of the competitors and the competitive environment - effective implementation of a competitive analysis study requires not only information about the competitors, but also information on the competitive environment, factors and trends such as technology innovations, industry trends, international trends, economic conditions, political trends and others. Thus, when complexity and uncertainty increase in the business environment, as happens today, a competitive analysis study can be conducted accurately only by assessing it with respect to the factors listed above. This step involves the setting up and presentation of:
		competitors listing
	evaluation of goals and strategies and SWOT Analysis - a competitive analysis study drives by nature to the evaluation of the relative competitive advantage (relative strength) of a given organization when compared with its competitors. This step involves the setting up and presentation of:
		different levels of competitiveness
		SWOT analysis
		quadrant map of leadership grid
		competitor’s profile, having into account the SWOT Analysis and and the competition grid
	selection of the competitors to respond, the ones to avoid and directions referring the nature of the response.

Methodology

	Our hybrid methodology involves the crossing of data from different independent public information sources in order to develop information on competitive, competitors and market environment:
			Querying published data (namely online databases and public resources)
			Telephone interviews
			Email interviews

If your Organization is looking for this type of study, please do not hesitate to contact us for details and a quote request.