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	Introduction

	Our conceptual vision

		Overview

		The Life Science & Nano Global Theatre

		The Nano-Propelled Life Science Concept

	Glossary

	Internet Advertising in the Life Science & Nano Context

	Bioindustry & Nanoindustry in Portugal

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“If at first the idea is not absurd, then there is no hope for it.”

- Albert Einstein

Resources > Our conceptual vision >

The Life Science & Nano Global Theatre



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The Life Science & Nano Global Theatre: the big picture.

The Nano-propelled Life Science concept

Nanotechnology, NEMS, Nanobiotechnology, Nanobiosensors, Nanodiagnostics, Nanobiopharmaceuticals, Nanomedicine (learn more).

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Bioindustry & Nanoindustry in Portugal

The new emerging scenario of Bioindustry and Nanotechnology Industry in Portugal.

The Life Science & Nano Global Theatre (LSNGT)

The Life Science & Nano Global Theatre (shortly LSNGT) is (according to transADVANcis) defined as the community of Organizations which play a significant role in the Life Science fields (and their main branches: Biological Science & Health Care) and Nanoscience / Nanotechnology. This community of players that constitute the LSNGT can be organized into Classes and Groups of Players. The Groups of Players can be organized upstream in Classes and downstream in Sub-Groups of Players.

The Life Science & Nano Global Theatre (LSNGT)

Class A: Consumers

Group of Players 01

Life Science & Nano Consumers

Class B: Suppliers

Group of Players 02

Suppliers - Industrial Companies Oriented to the Life Science & Nano Consumers

Group of Players 03

Suppliers - Non-Industrial Companies Oriented to the Life Science & Nano Consumers

Class C: Support Services Providers

Group of Players 04

Support Services Providers - Organizations Providing Support / Cooperation to Life Science & Nano Consumers

Group of Players 05

Support Services Providers - Organizations Providing Support Services to Suppliers (Industrial & Non-Industrial)

Group of Players 06

Support Services Providers - Organizations Providing Human Capital Management / Acting as Career Centers

Class D: Bioethics & Regulatory Affairs

Group of Players 07

Organizations Involved in Bioethics & Regulatory Affairs

Class E: Information

Group of Players 08

Internet Advertising Environment serving the Life Science & Nano Global Theatre (IAE-s-LSNGT)

Group of Players 09

Vertical Web Information Resources

Group of Players 10

Vertical Printed Advertising Media / Information Resources

Class F: Others & Diverse

Group of Players 11

Others & Diverse

The structure of the Life Science & Nano Global Theatre (LSNGT)

		Classes. We defined 6 Classes for the Life Science & Nano Global Theatre: (1) Class A: Consumers; (2) Class B: Suppliers; (3) Class C: Support Services Providers; (4) Class D: Bioethics & Regulatory Affairs; (5) Class E: Information; (6) Class F: Others & Diverse.
		Groups of Players. We defined 11 Groups of Players for the Life Science & Nano Global Theatre: (1) Group of Players 01: Nano-Life Science Consumers; (2) Group of Players 02: Suppliers - Industrial Companies Oriented to the Nano-Life Science Consumers; (3) Group of Players 03: Suppliers - Non-Industrial Companies Oriented to the Nano-Life Science Consumers; (4) Group of Players 04: Support Services Providers - Organizations Providing Support / Cooperation to the Nano-Life Science Consumers; (5) Group of Players 05: Support Services Providers - Organizations Providing Support Services to Suppliers (Industrial & Non-Industrial Companies); (6) Group of Players 06: Support Services Providers - Organizations Providing Human Capital Management Services / Acting as Career Centre; (7) Group of Players 07: Organizations Involved in Bioethics & Regulatory Affairs; (8) Group of Players 08: Internet Advertising Environment Serving the Life Science & Nano Global Theatre (IAE-S-LSNGT); (9) Group of Players 09: Vertical Web Information Resources; (10) Group of Players 10: Vertical Printed Advertising Media / Information Resources; (11) Group of Players 11: Others & Diverse.

Additional comments about the Life Science & Nano Global Theatre (LSNGT)

		The highly dynamic nature of the Life Science & Nano Global Theatre. Organizations and theatres of organizations in general and the Life Science & Nano Global Theatre in particular are living entities (made of Human Capital) having a highly dynamic nature and as consequence a highly dynamic behaviour. They are everything but static entities: they are born, grow, become flexible, change in time, split, merge, some eventually die, letting their Human Capital integrate other existing or new emerging organizations.
		The highly multivalent nature of the Life Science & Nano Global Theatre. Having in mind the definition of Market (covering consumers, suppliers, channels of distribution and mechanisms), organizations just cannot be simply packed inside frames or boxes and let them stay still… Most of organizations are multivalent in their nature and interact with customers, suppliers, providers and partners. Organizations develop and play different valences at the same time. Many organizations labelled as suppliers or providers are also consumers. Many organizations labelled as consumes are also suppliers or providers.
		This model focus. The building of a model which represents and describes the Life Science & Nano Global Theatre may depend on the point of view. This model is focused on the perspective of the Life Science Industries and Nanoindusries and having in mind that the Life Science Consumers and Nano Consumers are the epicenter. It is of crucial importance to have in mind the definition of Market.

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