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Availability of our website assessment service on-demand. In this service, we assess and recommend directions for a future redevelopment of the website of your Life Science or Nanotechnology Company in the following fields: overall evaluation, website usability and functionality, informational content and corporate identity.

Availability of our website development / redesign service on-demand. An adequate, correct and appropriate development / redesign of a given website, following recommended good practices, is the first step for an effective internet advertising of this website.

Availably of nanogolive - a brand new portal offering useful resources to Life Science Industries, Nano Industries, Life Science Researchers, Nano Researchers and related organizations.

Internet and World Wide Web are strongly related to many business models of Life Science and Nanotechnology Industries. Internet Advertising is no exception.

Internet advertising (IA) is, after all, a User issue: all the IA must be carried having in mind the User, like all business must be carried having in mind Customers.

In the general Advertising context, the most effective Advertising is the one that is practiced by satisfied Customers. In the Internet Advertising context, the most effective Advertising is the one that is practiced by satisfied Users. Sooner or later, satisfied Users will become satisfied Customers.

All steps that drive a Website to its up-load must be planned from the perspective of website Usability Engineering. In order to have Credibility: (1) your Company website(s) must be a critical mass of reliable information; (2) the critical mass of reliable information must be presented in a reliable/usable way; (3) your Company website(s) must be properly maintained, updated, expanded, monitored, analyzed and redefined/optimized through a cyclic and continuous process, always having Usability in mind. In the Website context, all is practically Usability and Usability is practically all.

Concerning to the horizontality / verticality of websites from the Web Advertising Media serving the Life Science & Nano Global Theatre, both groups show strengths and weaknesses in terms of effectiveness.

Portals (specially Vertical Portals) are, by excellence, a great Marketing response to Market Segmentation. Since the Market Segmentation allows a better understanding of the Markets, Market Segments and Niches, Vertical Portals are precious tools to approach and reach the different Market Segments / Market Niches and addressed Target Audiences talking an appropriate language.