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| Navigate the Glossary by letter: |
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Search Engine (SE) |
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A Search Engine (shortly SE) is a computer program that Searches for information and documents containing specific Strategic Key-Words and/or Strategic Key-Phrases that best represents what the User is looking for, on the Internet. Search Engines are typically present on many Websites. |
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Search Engine Website (SEW) |
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A Search Engine Website (shortly SEW) is a Website which most effective Web Information Resource available to Users are one or several Search Engines. The Information on Search Engine Websites available to Users is organized under a non-structured architecture through Search Results. The non-structured information available on a Search Engine Website is normally managed by specialized software. Search Engine Websites can eventually be customized and/or customizable by Users (filtered information flow). Search Engine Websites can belong (i) to Web Advertising Media; (ii) to Web Information Resources. Search Engine Websites belonging to Web Advertising Media operate under a profit-driven philosophy, have commercial nature, their aims consist on provide to, receive from and exchange Information with their Audiences, usually offer advanced Advertising Opportunities, their aims consist on provide to, receive from and exchange Information with their Audiences and to launch, sustain or develop a business and their costs of implementation are supported by Internet Advertising. Search Engine Websites belonging to Web Information Resources operate through a public service model, have non-commercial nature and their aims consist on provide to, receive from and exchange Information with their Audiences. |
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Search Results |
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The information provided to Users by Search Engine Websites, after the performed a query. Independently of the way the SEW Search Databases, the Search Results provided to Users have always the same general format and organization nature. Generally, Search Results come as a listing of information organized by decreasing order or relevance: at the top of the listing are the Searched items having the most relevance; at the bottom of the listing are Searched items having less relevance. The Search Results provided by Search Engine Websites are non-structured Information. This means that Search Results are not presented categorized into Categories and Sub-Categories (as happens with Directory Websites). The Search results include, for each entry, one or several hyperlinks which allow a direct jump to the document described by the entry. |
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Service |
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Activity or set of activities that frequently include assistance and/or expertise performed by Suppliers and sold to Customers. The business of many Organizations is to sell Service(s) rather than (a) tangible Product(s). The Service can be sold individually or as a complement of the sale of a Product (Pre-Sale or Post Sale). |
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Spin-off |
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A Spin-off Company (or simply Spin-off) is a recently formed Company that derives a significant portion of its commercial operations from the application and/or use of a technology and/or expertise developed by or during a University research program. Spin-offs are frequently formed with the help of Organizations acting as interface between the University and Industries. Spin-offs are frequently headquartered (a) inside the University which derived from or (b) close to it, eventually in a Science Park. Spin-offs are created either (a) to require a patent of the invention developed at the University; (b) to fund research at the University in order to further develop a technology/invention that will be licensed by the company or (c) to provide a service using know-how developed at of by the University. |
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Startup |
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A Startup Company (or simply Startup) is a recently formed Company which differs from the established businesses in the following issues: (a) lower initial costs; (b) higher risk of success; (c) higher potential ROI; (d) business venture. Due to its earliest stage of development, a Startup has a short timeline referring to operations. Startups are frequently based on innovative business models. Startups begin modestly self-funded by the founders or have financial help from venture capital firms. A Startup Company may gradually cease to be a Startup as it passes several milestones, as the following: gaining market share and maturity on the market; becoming profitable; becoming publically traded in an IPO; becoming merged or acquired. |
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Strategic Report |
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Study about a subject, topic, strategy or methodology. As a Report, it is a study, which implies that is based on data, presents conclusions and/or recommendations and eventually (but not necessarily) a forecast. The origin of those data is significantly variable, but usually is directly or indirectly associated to Marketing Research methodologies. Due to its Strategic nature, it focus aspects of strategy leading to the possibility of adoption and implementation of recommendations future strategies. |
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SWOT |
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The acronym of Strengths, Weaknesses, Opportunities and Threats. |
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SWOT Analysis |
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SWOT Analysis is a method for analyzing the Strengths, Weaknesses, Opportunities and Threats a Company is facing. The SWOT Analysis is a particularly simple and powerful marketing tool. What makes a SWOT analysis particularly simple is that is based on a matrix or framework composed of 4 quadrants: strengths (top-left); weaknesses (top-right); opportunities (bottom-left) and threats (bottom-right). What makes a SWOT analysis particularly powerful is that brings a brainstorm around those four critical perspectives. A well conducted SWOT analysis can be the platform for the start of a change: redefinition/improvement of attitudes and mentalities which will drive to the redefinition/improvement of strategic decisions. Strengths and weaknesses are often internal to the Organization it refers. Opportunities and threats often relate to external factors. |
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