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| Navigate the Glossary by letter: |
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Market |
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Economic system that connects the forces of demand for a particular Product or Service, at the customers side, and the forces of their supply, at the suppliers site, through channels of distribution between both sides and mechanisms for establishing prices and implement transactions [Imber, Jane; Tofler, Betsy-Ann, 2000]. Naturally arise also the definitions of Horizontal Market and Vertical Market. |
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Market Report |
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A study about Market(s), Market Segment(s) or Market Niche(s). As a Report, it is a study, which implies that is based on data, presents conclusions and/or recommendations and typically (but not necessarily) a forecast. The origin of those data is significantly variable, but usually is directly or indirectly associated to Marketing Research methodologies. While "Strategic" is missing on its name, frequently a Market Report has a Strategic nature. Consequently, it focus aspects of strategy leading to the possibility of adoption and implementation of recommendations future strategies. According to transADVANcis, a Market Report is a special or particular type of Strategic report, where the subject or topic is directly related to Market(s), Market Segment(s) or Market Niche(s). Market Reports should be more properly designated Strategic Market Report. |
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Market Segmentation |
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The process of subdividing a Market into several groups (Segments) of Customers and Prospective Customers having similarities in common (like having the same needs or behaving the same way). |
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Marketing Intelligence |
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Process of gathering, processing, evaluating and communicating (through a Report) Marketing Data and information about Marketing and Business. The aim of Marketing Intelligence is to improve the efficiency of Marketing. The implications of Marketing Intelligence are related to the implications of improving the efficiency of Marketing itself. Those implications involve taking decisions about the future adoption and implementation of (i) Marketing and Business Plans; (ii) Marketing and Business Strategies and (iii) Marketing and Business Policies. |
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Marketing Research |
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Process of collecting information and analysis of information about the circuit between Products and Services, from the Industry to the Consumer. The Marketing Research process links the Consumers, Customers, Prospects and Public (depending on the nature of the research) to the Marketer. This information is used to: (i) identify and define Marketing and Business Opportunities; (ii) identify and define Marketing Problems; (iii) generate, improve, monitor and evaluate Marketing Actions; (iv) monitor and evaluate Marketing and Business Performance and (v) improve the perceiving of Marketing from the conceptual and process perspective. Marketing Research covers three wide areas: (i) Market Analysis; (ii) Product and/or Service Research and (iii) Consumer Research. Marketing Research involves (i) the definition and selection of the nature of the information required to study these issues; (ii) the design of the methodology to be implemented for collecting information required; (iii) the adoption, implementation and supervising of the data collection process; (iv) the analysis of the the results; (v) the preparation of recommendations and (vi) its communication through a Report in order to help the sustained taking of decisions. Marketing Research is based in several research techniques and methodologies. Some of them are: that Marketing Research is based are: (i) Marketing experiments-based research; (ii) Data mining-based research; (iii) Focus group observation-based research; (iv) General observation-based research; (v) in Consumer facility observation research; (vi) in Supplier facility observation-based research; (vii) in home observation-based research; (viii) Questionnaires and Surveys-based research; (ix) In-depth interviewing techniques and methodologies and (x) mystery shopper-based research. |
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Media |
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Media ( Singular: Medium) are channels of communication that serve many diverse propose, such as: offering a variety of entertaining with either mass or specialized appeal; communicating news and information; displaying advertising messages. The major Media include: Television and cable Television; Radio; Newspapers; Magazines; Catalogs; Directories (like Yellow Pages); Direct Mail; Telephone; Online Media (Internet). |
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Media Kit |
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A package of promotional materials relating to a specific Advertising Medium, including: Advertising Opportunities available at this Advertising Medium; Audience statistics; Advertising Rates; Case studies showing success stories; Other & diverse related material aiming to inform conveniently the Advertiser and Prospective Advertiser about what he can expect from Advertising at this specific Advertising Medium. |
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Metasearch Engine Website (M-SEW) |
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A Metasearch Engine Website (shortly M-SEW) is a Search Engine Website directed to and serving the needs of information of big mass Audiences, non-Targeted in most of cases, operating in tight association with several ones (non-Metasearch Engine Websites). The way a Metasearch Engine Operates is as follow: (i) instead of assembling its own databases of Information and Documents in order to present Search Results to Users, a Metasearch Engine Website sends that query, simultaneously, to several Non-Metasearch Engine Websites (those assembling their own databases of Information and Documents); (ii) the Search Results return from several Non-Metasearch Engine Websites in various combinations. |
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