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Resources > Glossary > navigate our glossary by letter > |
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| Navigate the Glossary by letter: |
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Keyphrases |
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Keyphrases or Strategic Key-Phrases (shortly SK-P) are a sequence of words that best describe a Website in general and its contextual content. As phrases, Keyphrases are composed of Keywords (typically groups of two or three keywords). Like Keywords, keyphrases provide a connection between the triple framework composed by: (1) Web Masters, Website Administrators and Internet Advertisers; (2) Search Engines Websites; (3) Users who visit Search Engine Websites in order to Search for information needed in the World Wide Web. Keywords are one of the two Strategic Key-Search Elements. The remaining Strategic Key-Search Element is Strategic Key-Words. |
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Keywords |
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Keywords or Strategic Key-Words (shortly SK-W) are words that best describe a Website in general and its contextual content. From the HTML perspective, keywords are one of the three main types of Meta Tags. The other main types of Meta Tags are Title and Description. Keywords provide a connection between the triple framework composed by: (1) Web Masters, Website Administrators and Internet Advertisers; (2) Search Engines Websites; (3) Users who visit Search Engine Websites in order to Search for information needed in the World Wide Web. Web Masters, Website Administrators and Internet Advertisers insert strategically chosen Keywords into every Web Page of their Websites as part of an effort which contributes to increase the Search Rank of their Website(s). Search Engines Websites receive from Users theirs Search queries, Search and find their Databases and provide Users with Search Results containing relevant Information they are searching for. When Users introduce a Query term in the Search Box, they are writing Keywords; even if they do not have this conscience. Keywords are one of the two Strategic Key-Search Elements. The remaining Strategic Key-Search Element is Strategic Key-Phrases. |
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| Navigate the Glossary by letter: |
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