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life science marketing glossary Directory Website (DW)
life science nano marketing A Directory Website (shortly DW), is a Website which most effective Web Information Resource available to Users are one or several Directories. The Information on Directory Websites available to Users is organized under a structured architecture by major categories and sub-categories, similar to the one of Printed Directories. The structured information available on a Directory Website is normally categorized by specialized human reviewers (Directory Website Editors). Directory Websites can eventually be customized and/or customizable by Users (filtered information flow). Directory Websites can belong (i) to Web Advertising Media; (ii) to Web Information Resources. Directory Websites belonging to Web Advertising Media operate under a profit-driven philosophy, have commercial nature, their aims consist on provide to, receive from and exchange Information with their Audiences, usually offer advanced Advertising Opportunities, their aims consist on provide to, receive from and exchange Information with their Audiences and to launch, sustain or develop a business and their costs of implementation are supported by Internet Advertising. Directory Websites belonging to Web Information Resources operate through a public service model, have non-commercial nature and their aims consist on provide to, receive from and exchange Information with their Audiences.
 
 
 
 
 
 
 
 
 
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