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Resources > Glossary > navigate our glossary by letter > |
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| Navigate the Glossary by letter: |
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Class A (of the Life Science & nano Global Theatre, LSNGT) |
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The 1st Class of the Life Science & nano Global Theatre (LSNGT), (as defined by transADVANcis): Consumers. Basically, the Class A is constituted by the following Group of Players: Group of Players 01 - Life Science & Nano Consumers. |
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Class B (of the Life Science & nano Global Theatre, LSNGT) |
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The 2nd Class of the Life Science & nano Global Theatre (LSNGT), (as defined by transADVANcis): Suppliers. The Class B is constituted by the following Groups of Players: Group of Players 02 - Suppliers - Industrial Companies Oriented to the Life Science & Nano Consumers; Group of Players 03 - Suppliers - Non-Industrial Companies Oriented to the Life Science & Nano Consumers. |
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Class C (of the Life Science & nano Global Theatre, LSNGT) |
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The 3rd Class of the Life Science & nano Global Theatre (LSNGT), (as defined by transADVANcis): Support Services Providers. The Class C is constituted by the following Groups of Players: Group of Players 04 - Support Services Providers - Organizations Providing Support / Cooperation to the Life Science & Nano Consumers; Group of Players 05 - Support Services Providers - Organizations Providing Support Services to Suppliers (Industrial & Non-Industrial); Group of Players 06 - Support Services Providers - Organizations Providing Human Capital Management Services / Acting as Career Center. |
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Class D (of the Life Science & nano Global Theatre, LSNGT) |
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The 4th Class of the Life Science & nano Global Theatre (LSNGT), (as defined by transADVANcis): Bioethics & Regulatory Affairs. Basically, the Class B is constituted by the following Group of Players: Group of Players 07 - Organizations Involved in Bioethics and/or Regulatory Affairs. |
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Class E (of the Life Science & nano Global Theatre, LSNGT) |
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The 5th Class of the Life Science & nano Global Theatre (LSNGT), (as defined by transADVANcis): Information. The Class E is constituted by the following Groups of Players: Group of Players 08 - Internet Advertising Environment serving the Life Science & Nano Global Theatre (IAE-s-LSNGT); Group of Players 09 - Vertical Web Information Resources; Group of Players 10. Vertical Printed Advertising Media / Information Resources. |
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Class F (of the Life Science & nano Global Theatre, LSNGT) |
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The 6th Class of the Life Science & nano Global Theatre (LSNGT), (as defined by transADVANcis): Others & Diverse. The Class F is constituted by the following Group of Players: Group of Players 11 - Others & Diverse. |
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Company (Firm) |
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Company or Firm is the organizational entity, having a commercial nature, which primary objective is to develop the business of its Brand(s) and sell Products and/or Services. Large and/or multi-national Companies are usually designated Corporations (or Corporates). The Company is one of the different types of Organizations. |
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Company Image |
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Also known as Corporate Image or Corporation Image. The perception of the image of a Company at the Customers and Prospective Customers mind. To enhance Company Image is one of the aims of Advertising. |
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Competitive Analysis |
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Competitive Analysis (or Competitor Analysis) is the analysis of the performance and marketing strategy of competitive its brands, products and services of a Company when compared to its competitors. In other words, Competitive Analysis is the analysis of factors related to how well is a Company is, when compared to its competitors. Competitive Analysis involves 3 sequential major steps: (a) to identify the competitors and the competitive environment; (b) evaluation of goals and strategies and SWOT Analysis (c) selection of the competitors to attack and the ones to avoid. Competition Analysis goes beyond sales anf profit figures. Competitive Analysis takes into account factors like price, technical capabilities, quality, customer service, delivery, communication channels and other important factors. |
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Competitor Analysis |
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The same as Competitive Analysis. |
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Consideration Set |
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Set of factors that live inside the Customer’s or Prospect’s mind and that are taken into consideration or account, during the Purchasing Process, especially prior and during the Purchasing Decision. During this process, the Customer or Prospect judges all the competition alternatives that are member of the Consideration Set. |
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Consultancy |
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The paid Service of providing one or a group of several Advices, by one expert individual, a group of several expert individuals, an Organization in general or a Company on a particular subject. |
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Consumers |
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The Class A of the Life Science & nano Global Theatre (LSNGT), (as defined by transADVANcis). Basically, the Class A is constituted by the following Group of Players: Group of Players 01 – Life Science & Nano Consumers. |
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Corporate |
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The same as Corporation. |
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Corporation (Corporate) |
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Organizational entity behind one or several Brands. The primary objective of the Corporate is to develop the business of its Brand(s), Products and Services. Usually Corporation applies to a large and/or multi-national Company. |
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Customer |
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The actual purchaser (individual or organization) or prospective purchaser (individual or organization) of Products and/or Services. |
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Customer Expectations |
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Customer Expectations are formed based on information coming from: (i) Advertising Messages; (ii) Recommendations of other users; (iii) Recommendations of opinion leaders; (iv) Previous usage experience with the Products/Product Lines, Services/Service Lines and Brands (if exists). |
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Customer Satisfaction |
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One of the elements generated into the Customer’s mind, if the Advertising Message matches the Usage Experience. The other element is Customer Believe. |
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