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Resources > Glossary > navigate our glossary by letter > |
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| Navigate the Glossary by letter: |
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Bioethics |
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Moral beliefs, principles and rules about right and wrong attitudes, behaviors, policies and philosophy relative to practices in the fields of Life Sciences in general and its main branches (Biological Science and Healthcare). Bioethics covers much diversified fields of Society in general and of the Life Science & nano Global Theatre in particular. |
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Biological Science (BioSci) |
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Biological Science (shortly BioSci) or Biology is the Science that studies Living Organisms. Biological Science provides a permanent contribution pipeline of Science & Technology and Innovation for the development of Healthcare. Biological Science (BioSci) is synonymous of Biology. |
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Biology |
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The same as Biological Science. |
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Bioscience (BS) |
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The same as Life Science. |
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Brand |
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Identifying mark or set of marks, insignia or set of insignias, word or set of words, term or set of terms, phrase or combination of those elements associated to the Company’s Products/Product Lines or Services/Service Lines. The primary roles of a Brand are: (i) to let the Identification of the Company’s Products/Product Lines or Services/Service Lines; (ii) to let differentiation of the Company’s Products/Product Lines or Services/Service Lines from another Company’s. |
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Brand Awareness |
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The condition that a Brand reaches, after a set of procedures that made Customers and Prospective Customers aware of new emerging new emerging Brands. Brand Awareness is applicable to: (i) new emerging Brands to be launched; (ii) new emerging Brands recently launched. |
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Brand Equity |
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The value of a Brand. From the Customer perspective, Brand Equity is based on attitudes related to: (i) positive Brand Attributes; (ii) advantages of Brand usage. To increase Brand Equity is one of the aims of Advertising. |
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Brand Image |
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Image formed at the Customers and Prospective Costumers mind and witch reflects the way they percept the Brand: it includes their personal interpretation of qualities they associate with a specific Brand, its Price level, Quality level and situational circumstances evolving the use of the Brand. The Brand Image is expressed by Customers and Prospective Customers through attitudes, behavior, desires and feelings in general. The Brand Image is not inherent to the Brand but it is generated through proper and effective Advertising. To enhance Brand Equity is one of the aims of Advertising. |
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Brand Loyalty |
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The stage at which a Customer consistently and repeatedly over time purchases Products and/or Services of the same Brand. To increase Brand Loyalty is one of the aims of Advertising. Many factors influence Brand Loyalty: (i) Consumer attitudes (Brand Attitude); (ii) family or peer pressure; (ii) Friendship with the Sales Representative. |
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Brand Trustworthiness |
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Brand Trustworthiness can also mean Brand Credibility. A trustworthy Brand is reliable, responsible, and can be trusted completely. If a Brand has Credibility, Customers or Prospective Customers believe in its Advertising Messages and trust it. |
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