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Abbreviation |
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Abbreviation (from Latin brevis “short”) is a short form of a word or phrase, made by leaving out some of the letters or by using only the first letter of each word. Examples of abbreviations: (i) the abbreviation for transADVANcis is tAc; (ii) the abbreviation for transADVANcis Proprietary Database System is tAc-PRODABASYS. |
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Acronym |
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A word composed of the first letters of a series of words in a phrase, especially when this is used as a name. An acronym is a particular case of an abbreviation. Example of acronyms: (i) the acronym for Life Science is LS; (ii) the acronym for Life Science & nano Global Theatre is LSNGT; (iii) the acronym for Web Advertising Media is WAM. |
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Ad |
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Term used to designate an Advertising Message (Announcement or Persuasive Message) submitted/placed either in the Print Media or at the Internet, under the form of paid (or donated) space or space during a certain period of time, by an Advertiser, to present to members of a Target Market or Target Audience, about their Products, Services, Organizations or Ideas. Ad was originally the term used to designate an Advertising Message submitted/placed in the PRINT MEDIA. Nowadays, after the development of the Internet Advertising Industry, this term was also extended to advertising messages submitted/placed Online. Due to its nature, an Ad is structured by space or space during a certain period of time rather than by time. |
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Advertisement |
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Any Advertising Message (Announcement or Persuasive Message) submitted/placed in the Mass Media under the form of paid (or donated) time, space or space during a certain period of time, by an Advertiser, to present to members of a Target Market or Target Audience, about their Products, Services, Organizations or Ideas. |
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Advertiser |
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The Government Organism, Organization or individual that submits/places for Advertising (under the form of time, space or space during a certain period of time) any announcement or persuasive message, to present to members of a Target Market or Target Audience, about their Products, Services, Organizations or Ideas. |
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Advertising |
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The submission/placement of announcements or persuasive messages under the form of time, space or space during a certain period of time, available at any of the Mass Media, by Advertisers (who seek to inform and/or persuade members of a particular Target Market or Target Audience) about their Products, Services, Organizations or Ideas. |
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Advertising Media |
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Advertising Media (singular: Advertising Medium) are the various Mass Media available that can be employed to carry Advertising Messages (Announcement or Persuasive Message) to be presented to potential Target Markets or Target Audiences about Products, Services, Organizations or Ideas from an Advertiser. |
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Advertising Message (Announcement or Persuasive Message) |
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The Advertising Message (also known as Announcement or Persuasive Message) informs the Customer and Prospect about: (i) the availability of a particular Product, Service or Brand; (ii) the Features and Benefits of a particular Product, Service or Brand. |
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Advisory |
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A warning or recommendation message communicated to individuals or Organizations, in a specialized way, letting to know in anticipation about opportunities and preventing risks, dangers or problems. The Advisory is typically materialized in the form of Reports. An Advisory group, council or committee regularly gives advices or suggestions and help to individuals or Organizations, in a specialized way, about a particular subject. |
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Announcement |
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The same as Advertising Message. |
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Association |
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An official structure or framework of associative members. The membership can be either Human Capital or Organizations, all having in common some basic interests or other characteristics that motivates them to associate each other and keeps them associated. The Association is one of the different types of Organizations. |
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A-T-R Chain |
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The acronym of Awareness-Trial-Repeat Chain (A-T-R Chain). |
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Audience |
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The total number and/or the characteristics of the individuals who are exposed to a particular type of Advertising Medium and/or may receive an Advertising Message delivered by this particular Advertising Medium or a combination of several Advertising Media. |
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Awareness (Product Awareness, Service Awareness and Brand Awareness) |
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One of the aims of Advertising and is applicable to: (i) new emerging Products/Product Lines, Services/Service Lines and Brands to be launched; (ii) new emerging Products/Product Lines, Services/Service Lines and Brands recently launched. Awareness is the first key-step of the A-T-R Chain. Awareness can be Product Awareness, Service Awareness or Brand Awareness. Awareness takes place as a result of the Customer learning of a particular Advertising Message. |
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Awareness-Trial-Repeat Chain (A-T-R Chain) |
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A process chain followed by Customers, consisting of three key-steps: (i) Awareness, (ii) Trial and (iii) Repeat. |
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